eReach Mobile Upsell Hotel Solution

Nor1’s intelligent merchandising solution delivers real-time, targeted and relevant offers to the right customer at the right time.

 

FEATURES

  • Mobile First – Also runs on desktop browser and or tablet.
  • Powered by Nor1’s PRiME® Pricing & Merchandising Intelligence Engine.
  • Complete integration with eStandby® and CheckIn Merchandising™.
  • Engage your guests in real-time through multiple distribution channels.
    – Email/SMS Channel pushes emails containing
    eReach™ On-property offers to guests at
    relevant points in their travel.
    – Kiosk Channel makes eReach™ offers instantly
    available for guests to view and pull offers
    property.
    – Front Desk Agent/Concierge Initiated.
  • Target different customer segments such as Wedding Groups, Convention, Business, Family, OTA, etc. . .

 

 

 

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BENEFITS

  • Increase revenue/traffic for on-property outlets by actively engaging guest throughout reservation lifecycle with relevant, compelling offers
  • Enhance each guests experience with offers or recommendations targeted to their specific personae.
  • Leverages agents-observed intelligence and direct interaction with the guest at check-in
  • Measure engagement with guests & increase guest intelligence.
  • Collect guest’s email addresses
  • Increase demand for weak periods in outlets (Spa; Restaurant; Bar).
  • Understand what type of offers are most compelling to guests (BOGO; Percentage Off; Premium Incentive).
  • Global/Corporate control & transparency with local customizations/refinements.

 

Actively engage your guests
throughout the reservation lifecycle.

eReach™ empowers the hospitality industry to stay connected to their guests throughout the reservation lifecycle. Whether through a mobile device (app or email), desktop or tablet—eReach enables hotels, resorts and casinos to actively merchandise services that increase revenue and enhance the guest experience.

eReach uses the industry’s most sophisticated pricing and merchandising engine, PRiME®, to make dynamic, guest-centric, individually customized upsell offers. The patented PRiME decision engine takes into account all the important factors of the hospitality company and the customer in order to serve an optimal upsell offer in real-time for each individual customer.

  • Engage customers in real-time, with brand-centric offers
  • Generate new revenue by selling more of your hospitality company’s offerings, including:
    – Restaurants
    – Bar/Lounge
    – Spa
    – Golf
    – On-property activities
  • Enjoy the benefits of PRiME which automatically 
makes the optimal offer to the customer 
at the right time
  • Increase guest satisfaction and loyalty

 

Stay connected to your customers after check-out.

Nor1’s eReach allows hospitality companies to continue building guest relationships after their trip has ended. Send customized offers based on guests’ past trip activity to motivate future reservations and bookings—that entices them to come back.

 

On-Property travel upsell merchandising solution

 

eReach Mobile Travel Merchandising

 

Publisher Module

 

  • Intuitive (WYSIWIG) mobile-first publishing tool to create and manage offers and personas
  • Incorporate constraints and supplier rules with a few mouse clicks for sophisticated targeting
  • 100% SaaS based elastic model with enterprise grade security and API integration

 

 

 

Virtual Kiosk Module

 

  • Standalone web application running at hotel to display and push eReach™ offers
  • Consumers access offers with flick of a finger
  • Chains and properties maintain controlled curation of offers and sophisticated targeting
  • Zero Privacy concerns

 

 

 

Real-time Intelligence Module

 

  • Track and tune real-time offer performance
  • Intuitive analytics with actionable insights based on modern BIG data stack (volume, variety, velocity)
  • Multi-dimensional analytics (offer, persona, property and time) for revenue optimization

 

 

 

eReach™ Publisher Module

eReach™ Virtual Kiosk Module

eReach™ Real-time Intelligence Module

 

eReach™ Examples

 

Additional Benefits

 

  • Track and monitor performance
  • Increase wallet share by driving foot traffic to hotel outlets
  • Intelligently target different guest segments such as Loyalty members, Groups, Business, Family, etc.
  • Promo codes allow for easy redemption handling by staff across a wide variety of POS systems
  • Mobile SDK for direct integration into native mobile apps

 

 

 

 

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