Nor1’s New CheckIn Merchandising™ Technology Selected by Highgate for Portfolio-Wide Implementation

May 10, 2016 | 7:00 AM
Nor1’s New CheckIn Merchandising™ Technology Selected by Highgate for Portfolio-Wide Implementation

May 10,2016 – Santa Clara, CA – Nor1, the technology leader in travel merchandising, announced today that the newest addition to its Merchandising Platform, CheckIn Merchandising™, will be implemented across Highgate’s portfolio of 100 hotels and 27,000 rooms in key gateway markets worldwide. The implementations, which commenced in January with Highgate’s Stanford Court Hotel in San Francisco and The Quin in Midtown Manhattan, will now be extended across the rest of the portfolio over the next few months. Highgate’s many distinctions include its status as the largest manager of hotel rooms in Manhattan, operating 10 percent of the total inventory.

We are extremely excited to further our partnership with Highgate,” said Jason Bryant, Founder and CEO of Nor1. “They truly are innovators in the industry and consistently among the first to adopt new technologies and methods. CheckIn Merchandising™ will allow Highgate to maximize the yield on its premium room inventory, generate revenue from ancillary offers and to fortify guest intelligence.

As a compliment to eStandby Upgrade®, CheckIn Merchandising™ increases revenue and enhances guest satisfaction by allowing properties to present intelligent offers in real-time at check-in to virtually all guests. Additionally, the CheckIn Merchandising™ Tracking and Management System provides properties with “one-touch” audits, commission reporting and performance tracking, allowing hotels to better track the success of their incentive programs, as well as building greater loyalty among their client bases.

We’ve had great success across our portfolio utilizing Nor1’s eStandby Upgrade® and believe that CheckIn Merchandising™ is the ideal solution to expand on that success,” said Kerry Mack, EVP of Revenue & Distribution at Highgate. “With the help of this program our front desk associates can more easily deliver offers and opportunities tailored to each guest’s unique preferences allowing us to more efficiently serve our clientele and bolster each hotel’s key amenities.

For more information on Nor1 CheckIn Merchandising™ visit

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit


Highgate is a premier hospitality investment and management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also enjoys an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $10B and generates over $2B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

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