Nor 1 Announces its Nor1 Merchandising Platform™ — To Help Travel Providers Connect with Hotel Guests, and Generate Revenue, Throughout the Lifecycle of a Trip

December 2, 2014 | 8:00 AM
Nor 1 Announces its Nor1 Merchandising Platform™ — To Help Travel Providers Connect with Hotel Guests, and Generate Revenue, Throughout the Lifecycle of a Trip

December 2, 2014 – Santa Clara, CA – Nor1, the technology leader in travel merchandising, announced the launch of its Nor1 Merchandising Platform, a pricing and analytics engine that helps travel providers generate revenue throughout the lifecycle of a hotel guest’s trip – beginning at booking and continuing through the stay on property and after departure.

The Merchandising Platform powers Nor1’s suite of products: eStandby, eFDU and eReach, each of which individually targets specific, relevant and timely offers to guests at different stages of their journey.

Bringing together these products into a single merchandising platform, the Platform helps hotels and other travel purveyors drive revenue:

  • At-booking – via eStandby offers made on a travel company’s website
  • Pre-arrival – though upsell and upgrade offers made by eStandby, and ground transportation offers presented by eReach.
  • On-arrival – including front desk upgrade, upsells powered by eFDU, and eReach – which allows hotels to merchandise on-property amenities as well as third party in-destination services.
  • In-destination – including tour and activity, retail and dining offers made by eReach.
  • Post-trip – Including loyalty and other guest engagement offers powered by eReach.
We are proud to announce our Merchandising Platform,” said Jason Bryant, Nor 1’s Founder and CEO. He concluded, “For years, travel providers have sought a single platform for engaging hotel guests, and generating revenue, throughout the journey. The Nor1 Merchandising Platform does just that, by bringing together the predictive, analytics and pricing power of our three core products into a single, easy to use tool.

Nor1’s Merchandising Platform is currently in use by global travel brands including Hilton (NYSE:HLT), Accor, HYATT (NYSE:H), Intercontinental Hotel Group (NYSE:IHG), Carlson Rezidor, Sabre’s TripCase, and Silver Airways.

Last week, Nor1’s eReach product was selected as a first runner-up for the People Choice Award at the 2014 PhoCusWright Travel Innovation Summit, and as a finalist at the Summit, by a panel of travel industry thought leaders. For more information, visit

About Nor1 Inc.

Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for travel companies worldwide including Hilton [NASDAQ: HLT], Hyatt [NYSE: H], Accor, IHG [NASDAQ: IHG], Silver Airways, Sabre’s TripCase [NASDAQ: SABR], and Carlson Rezidor. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising Platform, which includes its signature eStandby Upgrade®, eReach, and eFDU products.

Nor1 is creating a fusion between technology and guest experience, which helps travel providers drive revenue at every step of a hotel guest’s journey. Nor1’s unique merchandising platform and industry leading Machine Learning/Artificial Intelligence and pricing capabilities, continue to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit

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