Nor1, Inc. to Seamlessly Integrate the Industry’s Most Advanced Upselling Platform with the E-Mail Marketing Solution of Serenata

March 5, 2013 | 4:55 PM
Nor1, Inc. to Seamlessly Integrate the Industry’s Most Advanced Upselling Platform with the E-Mail Marketing Solution of Serenata

Strategic Agreement Will Maximize Incremental Revenue and Guest Satisfaction for Hotel Partners

Munich, Germany and Santa Clara, CA – March 5, 2013– Serenata IntraWare GmbH, a leading provider of hospitality CRM solutions and Nor1, Inc., the technology leader in upsell solutions, today announce an agreement to provide Nor1’s end-to-end upsell platform as part of their e-mail marketing solution @mail, boosting revenue for those hotels activating this new integrated feature.

For years, Nor1’s upsell platform has been serving thousands of hotels worldwide and some of the industry’s largest hotel brands to generate more revenue per reservation. With the new integration into Serenata’s @mail e-marketing product, these upsell solutions, eStandby Upgrade and FrontDesk Upsell, are now available to all Serenata clients and create another valuable opportunity to increase both hotel profit and guest satisfaction.

Serenata @mail enables hotels to handle the entire customer communication straight out of the CRS, PMS, Sales or SPA system by using a variety of professional (HTML) email templates. Nor1’s eStandby Upgrade enables hotels to make relevant and highly targeted offers delivered to guests post-confirmation but pre-arrival. The backbone of the upsell solution is the patented PRiME®, pricing and merchandising engine, which scientifically uses buyer-behavior dynamics coupled with Machine Learning/Artificial Intelligence to make dynamic, personalized, upsell offers. Now, these eStandby Upgrade offers will be seamlessly integrated into the @mail templates. With the increased exposure, the revenue potential for participating hotels is significant.

We are excited to allow our joint-clients to benefit from Nor1’s proven upselling solutions, further adding value to our communication solution, @mail. The ability to make specific offers for individual guests will make our partner communication more effective and more rewarding for both the hotels and their customers,” said Dieter Dirnberger, President Serenata IntraWare.

We are glad to be able to offer hotels more ways, such as Serenata @mail, to successfully communicate with their guests,” said Nor1 Founder and Co-CEO Jason Bryant. “Allowing Nor1’s upsell platform powered by PRiME® to be part of Serenata’s confirmation and pre-arrival e-mail handling process will only benefit our mutual hotel customers to grow their bottom-lines while allowing an enhanced stay experience for the guest.

About Serenata IntraWare

Serenata IntraWare GmbH is a leading provider of electronic marketing and CRM solutions for the hospitality industry. With Serenata @mail, the company offers an e-marketing solution that allows the direct sending of colorful and content-rich email confirmations, pre-arrival emails, thank you letters and customer satisfaction surveys. @mail documents bear the hotel message and branding, are completely personalized to the individual guest and come straight out of your Front Office, SPA, Sales & Catering or CRS system.

With Serenata NetHotel CRM, Serenata provides the hotel industry with a tailor-made customer relationship management tool which helps establish a comprehensive centralized customer profile that is synchronized across the enterprise and can be accessed by all properties (PMS) as well as by your central reservation facilities (CRS.) Using this professional CRM solution, hotel chains can implement a guest preference portal on their website, establish loyalty and guest recognition programs, and improve overall profile quality. By running powerful marketing campaigns and guest surveys, they can at any time analyze guest behavior and current business trends.

About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1’s patented, dynamic decisions intelligence engine, PRiME®, powers Nor1’s scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit

About Passkey International, Inc.

Passkey ( is the travel industry’s leading hotel booking technology for meetings and events. The Company’s cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, the UK, Singapore and Hong Kong, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

Visit Nor1 at ITB Berlin, March 6-10, Hall 9, Booth 207 to learn more about data-driven upselling. Contact: to set up an appointment.

Media Queries
Serenata IntraWare GmbH
Dieter Dirnberger
Neumarkter Str. 18
81673 Munich
Tel: +49 (0)89/ 92 90 03 0
Fax: +49 (0)89/ 92 90 03 20

Nicole Hockin
VP of Marketing & PR for Nor1, Inc.
+1 408.355.9848

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