Principal Hayley Group to Offer Hotel Guests Personalized Upgrade Offers with Nor1’s eStandby Upgrade

October 23, 2013 | 7:00 AM
Principal Hayley Group to Offer Hotel Guests Personalized Upgrade Offers with Nor1’s eStandby Upgrade
Strategic Agreement with Nor1, Inc. to Enhance Guest Experience for one of UK’s Leading Hospitality Brands

LONDON and SANTA CLARA, CA – October 23, 2013 – Wanting to give their guests a differentiated stay experience, Principal Hayley Group (PH Hotels) has entered into a partnership with Silicon Valley-based Nor1, Inc., the technology leader in upsell solutions, to make personalized upgrade offers to guests at the brand’s 23 hotels.

All properties are now utilizing Nor1’s signature eStandby Upgrade™ including the group iconic city centre hotels such as The George Hotel, Edinburgh, the St David’s Hotel, Cardiff, the Grand Central Hotel, Glasgow and the Hotel Russell, London. Nor1’s eStandby Upgrade is a post-booking upsell solution that automates upgrade offers through a data-driven approach. These standby offers are delivered via the booking confirmation or pre-arrival emails, for premium room types, amenities and hotel-specific services that guests can then request to receive, and pay for, only if the upgrades are available at check-in.

Additionally, a number of PH Hotels will soon deploy Nor1’s FrontDesk Upsell solution through an integration with Micros OPERA™. FrontDesk Upsell is engineered to empower front desk agents with intelligent upsell and cross-sell offers for guests at check-in. FrontDesk Upsell optimizes revenue beyond what is possible with manual upsell programs, and can be configured to automate a staff incentive program.

The offers that Nor1 is helping us to create are one more way that we can deepen the relationship with our guests and make their experiences with our hotels exactly what they want them to be,” said Alan Corlett, Sales and Revenue Director for PH Hotels. “For our hotels, it’s a proven way to grow incremental revenue while pleasing their guests. A win-win situation for all.
We are pleased to partner with PH Hotels, a leading hospitality brand in the UK. These hotels understand the nuances of pleasing their guests while running a business, ” said Jason Bryant, Founder and co-CEO of Nor1, Inc. “That is why upselling is important. When done correctly, it has a direct positive impact on guest satisfaction and property revenue and profit.

Nor1’s upsell solutions are powered in real-time by PRiME®, Nor1’s patented decision intelligence engine and platform that uses buyer-behavior dynamics, Machine Learning/Artificial Intelligence and complex algorithms to make post-purchase pricing and merchandising decisions for the hotels. PRiME identifies what the right offer is for a particular guest; and dynamically makes offer at exactly the right time, driving conversion and guest satisfaction. Through integration with the brands property management system, Micros OPERA™, the hotels will be able to reach nearly all guests making reservations with these value-add offers as well as easily fulfill them and inform the guests as they check-in.

About PH Hotels

Acquired by Starwood Capital Group in February 2013, Principal Hayley Group is one of the UK’s leading upscale hotel groups. With 23 business and conference-led hotels and venues located across the UK and Europe providing c. 4,000 bedrooms and 500 meeting rooms, the Group offers unique spaces and the latest state-of-the-art meeting and conferencing facilities.

About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1’s patented, dynamic decisions intelligence engine, PRiME®, powers Nor1’s scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit

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